Longines' Dubai Boutique

Longines increases its Middle Eastern presence to store with the opening of its second store in Dubai, at the Mirdiff City Center. Longines is a famous Swiss watch brand with more then 175 years of history.

Longines is becoming more and more popular in the Middle East, and this is only the beginning. Not only have they opened their second franchise in that region, but they have also built products exclusively for that region, showing the successful growth that the brand has enjoyed in the Middle East.

The new store boasts an incredible 553 square feet, features a sophisticated and luxurious design, and boasts their popular slogan “Elegance is an attitude”. The store offers its customers a thrilling shopping experience, combining a beautiful boutique with incredible products.

The boutique includes a wealth of books written about the history of Longines and the store has the brand’s entire collection of watches: Elegance, Watchmaking, Tradition, and Sport. The exclusive Longines watches particularly stand out with a sense of particular beauty and luxury surrounding the Longines Prima Luna, as well as the beautiful watches made of gold and diamond from the brand.

Longines is slowly building their market in the Middle East with the addition of new stores which build awareness on the brand’s position in the watch-making business. It is clear that Longines will not be slowing down anytime soon, in fact, this is just the beginning. The Swiss brand has plans for many more stores in that region.