Leonardo DiCaprio

Famous actor and environmentalist Leonardo DiCaprio has become Tag Heuer’s newest , replacing Brad Pitt. The actor and company signed a 3 year agreement, with royalties made from the deal being used to support the Natural Resources Defense Council (NRDC) and Green Cross International. Also, DiCaprio’s commitment will support environmental charities.

DiCaprio has stated that he believes Tag Heuer is a very strong brand with a commitment to do good. He also says that he is very excited to start the partnership and salutes Tag Heuer on expanding its business with new ideas. His commitment to sustainability and children in need will be a major aspect of his partnership with Tag Heuer.

DiCaprio’s versatility has made him a favorite in Hollywood, and it contributes to his passion for the environment. DiCaprio is a very engaged environmental activist and has a long history in his efforts. He constantly talks about ecological issues and has also made several documentaries about the world’s eco-system, including The 11th Hour.

DiCaprio stated that he and Tag Heuer will be making constant donations to NRDC and Green Cross International, as well as other organizations that work to help the environment. DiCaprio is a dedicated environmentalist, so it is certainly in his interest to help the organizations that work to achieve his visions. He hopes that the donations will help expand their reach and influence.

Jean-Christophe Babin, CEO and president of TAG Heuer, praised DiCaprio, saying that DiCaprio is far more then an actor, a man who wants to change the planet, help the environment and help children in need. Babin stated that Leonardo DiCaprio has found a way to use his skills to contribute to a better, smarter world.