The new Vertu Ascent 2010 shows that Vertu is not just about looks. Vertu had long been criticized by many for producing uber-expensive phones that had the capabilities that phones had 10 years ago. But now, Vertu is starting to prove that they won’t just market their phones on just looks, and that is sure to improve sales for the company that is already the leader in sales of Luxury Phones.

Look-wise, the Vertu Ascent 2010 isn’t very different from the previous Ascent models. The phone has the option of an orange earpiece and an orange leather back, a color that hasn’t appeared in previous models. Gun-metal, brown, black, and red colors are also available. The phone is available in either Aluminum or Titanium models. On the sides and back, the phone has ridges, giving it a futuristic look, like a spaceship or something of that sort. These 2 are the main visual differences users will notice at first glance of the phone. Sure, it looks a little bit better then the previous phones, but are these minor extra details enough reason to create a brand new phone and will enough people be persuaded to buy it?

The reason why the Vertu Ascent 2010 has a high probability of success is because of the features that aren’t seen at first glance: the internal features. If Vertu could sell phones with just basic phone functions for thousands, then what would happen if they released an even better looking phone with even more advanced features? A lot more sales, to say the least. The Vertu Ascent 2010 is Quad-Band, has GSM coverage worldwide, has a GPS navigation with preloaded maps, and a high-performance dual 11×15mm hands-free loudspeaker. The phone has a 5 MP camera with LED flash, a Web browser with an accelerometer, Vertu Feeds, Vertu Fortress, City Brief Guides, World-mate Travel Application, POP3/IMAP 4 email client, Mulit-language predictive text input, a torch, and has 8GB of memory for the Aluminum models, and 32GB for Titanium models.

Compared to previous Vertu phones, the Vertu Ascent 2010’s features are light-years ahead. In some respects, such as memory, the phone is already on par with the hottest phones out today. In other respects, the phone still has some catching up to do. One thing is certain: the phone is sure to gain a lot of sales, and without doubt Vertu will continue to add more and more features to their phones, perhaps they will even catch up to the hottest smart-phones out today. Speaking of smart-phones, there are rumors of Vertu working on a smart-phone, but I have not been able to find more information on the subject.